With over two billion users, Facebook offers huge audience potential for your business. But, with over 60 million active Facebook Pages on the network, there’s plenty of competition for those likes, too.
There needs to be a way to get around it: getting more likes is essential to your Facebook marketing strategy. But don’t focus so much on preferences that you don’t realize that Facebook is all it takes.
Having a lot of likes forces you to share exciting content and engages in ways that make your brand that interesting. You won’t find any sneaky tricks in this post. It’s about getting maximum likes while being a good Facebook user and working to create content that has real value to an audience that will bring a lot of value to your brand in return.
Develop a smart Facebook marketing strategy
As with any marketing platform, you can’t delete anything on Facebook other than what you post there. A well-defined and intelligent Facebook strategy based on your business goals will help you build a cohesive brand presence that reflects your brand personality and values.
Define your target audience.
Your strategy should focus on garnering likes from subscribers who have great potential to add value to your business through regular engagement rather than likes from visitors who don’t. have just passed. Defining your audience personas can be an excellent place to start. After all, you need to know who you’re talking to to use the right tools and tone rather than trying to please Facebook’s two billion users. https://followerspro.uk/
Keeping tabs on top competitors will help you spot the best techniques that work and which don’t, so you can model the success of your competitors while avoiding their mistakes. You’ll also start to get an idea of how many Facebook likes you can aim for your Page and your posts.
Social listening is an excellent research strategy to help you gather information about your target audience and competitors.
Simply aiming for “more likes” isn’t a good Facebook marketing goal. Indeed, it would help if you created plans based on SMART principles, meaning they are specific, measurable, achievable, realistic, and timely.
This stage allows you to regularly revisit your goals, celebrate your success, develop new plans, or consider strategic changes to get you back on track.
Create a great Page
It may seem obvious, but sometimes the most important points can be easily overlooked. You need to have a good page and consistently good posts to collect likes. Your Facebook page comprises several parts, and ensuring they’re complete, professional, and about your brand is essential.
Use all items in the ‘About’ section.
The About section of your Facebook Page allows you to provide critical business information to others seeking specific information. In addition to your contact information, you can add the date your business was founded, provide a company overview, or even add a list of brand milestones.
It also helps you show up in searches outside of Facebook, directing people to your Page when they use search engines to find information about your product or business.
Visit California uses the ‘About’ section to tell the story of travel to that state and manages to get several vital keywords into its ‘History’ section without keyword stuffing.
Facebook also considers a page with a complete profile to be a more credible page, giving you an edge in Facebook’s algorithm and getting more people to see your posts.
Choose compelling cover and profile photos.
Your profile and cover photos create the first visual impression of your business on Facebook, so choosing them wisely is essential. Your logo is usually the best choice for your profile picture, but you can get creative with your selection of cover photos.
Think a little more about how you can convey your business in a compelling image. Do you have a great product you can use? You may want to show a photo of your friendly team. Whatever you choose, ensure it all captures your brand image so potential followers can dive into your page content.
Regarding technical details, your profile picture displays on your Page 170 x 170 pixels on computers and 128 x 128 pixels on smartphones. Your cover photo displays on your Page at 820px x 312px on computers and 640px x 340px on smartphones. Facebook recommends using a cover photo of 851 x 315 pixels under 100KB.
Pin a successful post.
If you have a post that gets an exceptionally high number of likes, you can pin it to maximize its lifespan. When you pin a post, it stays at the top of your Page, so people see it before they land on one of your other posts. You can change your pinned post as often as you like, so keep it fresh, always showcasing your best-performing content in this high-visibility spot.
Make your Facebook page easy to find
It’s a simple concept that bears repeating: people can’t like your Facebook page if they can’t find it. Here are some things you can do to increase your visibility.
Choose an easy-to-discover page name.
People looking for your brand on Facebook will search for your brand name. Please keep it simple and easy by using your brand name as the page name. Don’t add unnecessary keywords—they’ll make your Page look spammy compared to your brand’s legitimate business presence.
Choose a memorable and consistent username.
Your username, sometimes referred to as a welcome URL, appears in the web address of your Facebook page. A username compatible with your other social networks will make it easier for people who follow you elsewhere to find you on Facebook. Like your page name, your username should be closely related to your business name.