Event execution is incomplete without a mobile event app. Having a personalized mobile app for events can be a game changer for your event. Because a mobile app for events handles major components of event management such as event registration, event ticketing, check-ins, feedback, and much more.
A mobile app for events provides opportunities for both event organizers and attendees. It offers real-time analytics, better data management, and cost-effective marketing to event planners. On the other hand, it offers a personalized experience, easy navigation, and an enhanced learning experience to attendees.
In this blog, we are going to discuss how you can use the mobile app for events to generate leads for your business. So without further ado, let’s start
Benefits of Mobile Event App
There are numerous benefits to using a mobile app for events. Here are the benefits of a mobile event app for event planners and attendees. So without wasting time, let’s dive deep:
For Event Organizers
A well-designed event mobile app may assist hosts in directly engaging with participants through chat and meetings, which will increase engagement. You can foster a sense of community around the event by doing this.
Event mobile applications may provide organizers with access to data on attendee engagement, app usage, and other metrics in real-time, enabling them to make decisions regarding the event.
Marketing at a low cost
Event mobile applications may help event organizers promote their gatherings by sending push notifications and other in-app messages to participants.
Better data management
Hosts may handle attendance data more effectively using a mobile app, expediting the registration procedure and other event-related chores.
For Event Attendees
By enabling participants to set their schedules and get pertinent information and updates, an event app may provide guests with a personalized experience.
By offering maps and other location-based information, event mobile applications may assist participants in finding their way around the event venue
Because attendees may use the event app to speak with hosts and exhibitors. By linking participants, networking tools like in-app meetings also promote community formation.
Gamification tools like the leaderboard also increase engagement.
Mobile event applications can provide participants with access to extra materials like presentations and other information. They might return to this information as a resource and perhaps get in touch with the exhibitors later on.
How to Generate Leads by Leveraging Mobile Apps for Events?
Generally speaking, mobile event applications provide a variety of methods to generate leads and increase audience engagement as they grow in popularity for event planning and administration. Mobile event applications may help you market your event, reach your target audience, and improve the experience for attendees.
Use push notifications to reach your audience
Maintaining audience engagement and knowledge with push notifications is one of the best methods to produce leads. These alerts advise participants of alterations to the schedule, remind them of future events or sessions, and mention any current specials. You may remind users to sign up for sessions, and newsletters, or to download anything that is password-protected. Push notifications may help you develop relationships with your guests by giving them useful information, which will then motivate them to tell their networks about your event.
Organize live polls to get marketing insights.
Live polls are an excellent method to promote conversation and participation among guests. You may get insightful input from your audience by utilizing polls during sessions or presentations. These details may be used to focus your marketing efforts, improve your messaging, and enhance the attendees’ experience as a whole. Giving your audience the chance to participate and give feedback can help you gain their trust and improve leads and conversions.
Consider algorithm-based networking features
Smart networking tools can help guests meet others who share their interests and forge new connections. You may generate possibilities for networking and lead generation by using algorithms to pair guests based on their interests and profiles. The whole experience for guests may be improved through networking in event management mobile applications, increasing the likelihood that they will tell others about your event.
Gamification for a boost in engagement
Gamification increases interaction and motivates participants to use your mobile event app. Including interactive components like games, quizzes, and other entertaining activities may make an event memorable and exciting for participants, inspiring them to explore your app and engage with your company. In this approach, you may influence attendees’ behavior, such as by directing them to particular booths or offering event feedback, without making them feel overburdened.
Encourage Sharing on Social Media
A vital technique for generating leads and creating excitement around your event is social media sharing. It enables guests to reach a larger audience, share their experiences on social media, and develop their brands. Social media may also be used to stay in touch with participants after the event, foster relationships, and persuade them to tell their friends about your event.
How to Choose the Best Mobile App for Events?
With so many alternatives on the market, selecting the best mobile app for events may be difficult. You can, however, make sure that the event ticketing platform you choose satisfies your unique demands and expectations by adhering to a few fundamental rules.
- Establish the requirements and goals for your event.
- Think of amenities that guests will value, such as an event agenda, speaker bios, and networking options.
- Pick an application that is simple to use and has a configurable layout.
- For a smooth user experience, make sure the app can interface with the event technology and Event registration systems already in place.
- Check the app’s technical specifications, paying particular attention to security and data privacy Also, consider the chosen platform’s event CRM.
- Verify that sensitive data is encrypted and that data protection regulations are being followed to avoid breaches.
- Check out other event planners’ evaluations and ratings to get a sense of their dependability and vendor support.
- Choose an app based on its cost and pricing structure that offers good value for money and fits the event budget.