Copywriting is a huge part of marketing nowadays. It is an aspect that deserves proper study and execution, as it has the potential to draw leads and convert them into customers. However, we only see one side to copywriting, which is writing copy. The other important aspect of it — SEO.
SEO copywriting is writing a copy that is useful to your audience and follows SEO best practices. It is usually linked to advertising and sales, but it is also helpful in boosting your website’s SEO.
For this reason, SEO services across Melbourne have a clear emphasis on providing high-quality SEO copywriting to rank their client’s websites in organic search results. But how do they achieve it?
Here’s a guide explaining 7 optimization techniques.
1. Identifying the Right Keywords
You can’t discuss SEO without mentioning Keyword Research. It is one crucial part of every SEO strategy that you cannot ignore. With no exception, finding the right keywords is also important in SEO copywriting.
Definition: Keywords are the queries that you enter into a search engine to either find information or buy a product/service.
Finding the keywords that your potential customers search for is the technique you must learn. We have many tools for keyword research today. Whether it’s Ahrefs, Semrush, or Google keyword planner, find your choice of tool and start your search.
2. Don’t Ignore “People Also Ask”
Google continues to up its game with better SERP features. One useful feature for SEO is the “people also ask” section. It shows questions related to your search and a quick snippet of their answers.
Browse this feature, and you can use these questions in your copywriting. When people search for a particular question, your page (which answered that question) will have a better chance of showing up in the results.
You can find these questions on Google directly. But here are a few tools SEO services in Melbourne use:
- Quora
- Also Asked
- Answer The Public
- Google Instant
3. Satisfy the User’s Intent
User intent, or search intent, means the intention behind a search query. For example, When a user searches for “cafe near me”, they are searching for a cafe to visit in person. Contrarily, when they search for “Dalgona coffee recipe”, they might be looking for information to learn.
The user intent in the first example is “buying”, whereas in the latter example, it is “learning.” So, understand and satisfy user intent for every page you publish.
The four main intentions:
- Informational (e.g. How to make iced coffee?)
- Navigational (e.g. Starbuck website)
- Commercial (e.g. best coffee machines)
- Transactional (e.g. buy a coffee machine)
4. Find Competitor’s Articles for Your Target Keyword
After finding keywords and search intents, run a quick Google search for your keywords. See who is on the top and what content they wrote for ranking on page 1. Tale pointers and build on that, making your content even stronger.
Examine their content quality, structure, and keyword usage. Pay attention to their backlinks and social engagement. This research provides insights into your competitors’ strategies, helping you create more compelling and optimized content.
Remember to focus on providing unique value to your audience while incorporating effective SEO techniques.
5. Create an Easy Content Structure
A lot of times, we forget content structure while worrying too much about SEO. However, content structure is equally important for SEO. So, research the topic thoroughly and create a tight and easy-to-digest structure for your content.
This creates better readability for your audience and signals the search engines that your content is relevant. But what is good content? SEO services in Melbourne decide if the content is good based on six qualities:
- Good structure
- Clear paragraphs
- Short sentences
- Simple vocabulary
- Zero plagiarism
- Good SEO
6. Include Visual Content
SEO services in Melbourne also incorporate visual content, such as images, infographics, and videos, enhancing your content’s engagement and effectiveness.
- Images break up the text, making it more reader-friendly and shareable.
- Infographics convey complex information quickly, improving comprehension.
- Videos provide dynamic explanations and demonstrations.
A balanced blend of textual and visual elements creates a well-rounded and appealing user experience, driving better SEO results and increased audience satisfaction. So, remember to include visuals in your content.
7. Craft Persuasive CTAs
Crafting convincing Call-to-Action (CTA) statements is essential for guiding readers towards desired actions.
Experienced SEO services in Melbourne often begin CTAs with action-oriented verbs like “discover,” “learn,” or “get.” But keep them concise, focusing on a single action to avoid overwhelming users. This clearly states the benefits users will gain by clicking, such as “Unlock Expert Tips” or “Start Your Free Trial.”
Further, create a sense of urgency or exclusivity, like “Limited Time Offer” or “Join Our Exclusive Community.” A compelling CTA entices users to take the next step, increasing conversions and achieving your content’s goals.
Final Words
Writing is not just stringing a bunch of words together. There is a lot of research, thought, and skill that works behind the scenes. So, if you are not confident in your content, try hiring professional SEO services in Melbourne for better results.
On this note, it is imperative to mention Make My Website, one of the best places to get help for your content, SEO, or web design in Adelaide.
