Instagram is one of the top social media platforms and many people use it to attract new followers. You can use Instagram for your business, whether it’s a small business or big brand. If you want to grow your Instagram following then you need a good strategy. There are many ways to do this, but here are some of my tips:
Use hashtags.
A hashtag is a word or phrase preceded by the pound sign (#). When you use hashtags on Instagram, it allows your post to be found by users searching for that specific term. So if you’re posting about travel tips and have used the hashtag #travelling, anyone searching for that term will see your post in their search results.
Hashtags are also helpful because they allow users who don’t follow each other to find each other’s content through mutual followers’ feeds. For example: If I’m following someone who uses travel hashtags regularly but doesn’t follow me back yet, when my follower posts something related to traveling, I’ll still see it!
Create relevant, user-friendly content.
You can create relevant, user-friendly content by:
- Creating content that is relevant to your target audience. Your followers will be more likely to engage with you if they feel like they’re getting value from what you post. This means that you should tailor each post specifically for the people who follow your account and the content it features–for example, if the majority of your followers are interested in fashion and beauty tips, then posting photos of food won’t be as effective because this is not something they care about (or care about as much).
- Creating user-friendly posts that don’t get too long or too short. Some brands prefer longer videos while others prefer shorter ones; however, most agree that seven seconds or less is ideal for video length when it comes down to Instagram Stories due largely in part due its format being different than Snapchat’s Stories feature which allows users up until 60 seconds per clip before ending automatically after those two minutes have passed without any additional input from either party involved (e.,g., viewer/viewer).
Consistently post new images and videos.
Consistently posting new images and videos is a great way to keep your audience engaged. If you post too much, Instagram will flag your account as spammy and remove it from their platform. If this happens, it’s unlikely that they will let you back on again in the future–so don’t overdo it! On the other hand, if you don’t post often enough, people might lose interest in following your page or even unfollow altogether (and then where would we be?).
The best approach is to consistently post new content without going overboard with either frequency or volume of posts. Posting once per week should be sufficient for most businesses; however some may find themselves needing to publish more frequently than others depending on their industry type/size/etcetera
Use location tags.
Location tags are a great way to share your location and connect with other people who are interested in it. If you live in New York City, for example, you can use the location tag #nyc to tell everyone where you are. This will allow people who live in New York City or want to visit the city see your photos and follow them if they like what they see.
Location tags also let users know that someone else is nearby so they can meet up at their favorite local spots!
Connect with influencers in your niche.
This is the most effective and efficient way to grow your following. Influencers are the people who have thousands of followers and can help you reach more people by sharing your content on their accounts.
If you want to connect with an influencer, make sure that they’re relevant for your niche or industry: if they aren’t, then it won’t be worth reaching out because there will be little value in doing so. You should also keep track of what kind of content they share–do they post mostly photos? Videos? How often do they post updates? If possible, check out their recent posts so that you can get an idea of what type of posts resonate best with them.
Run contests and promotions.
Using contests and promotions is a great way to get followers excited about your brand, while also engaging with them on a more personal level. You can use them in several ways:
- Give away free stuff. Giving away prizes or products will help you gain exposure, as well as keep people coming back for more chances at winning something valuable (and, therefore, sharing your contest with all their friends).
- Ask followers to tag their friends in posts related to the contest or promotion–this will increase engagement with those posts even further!
- Run competitions on Instagram Stories (or even better yet–use an app like PicPlayPost that allows you host live video competitions). This gives people who might not normally be able to enter any other way access into the game and increases participation among those who do want in on some action but maybe aren’t comfortable posting publicly yet…or ever!
Be engaged with your followers.
- Be active on Instagram. The more you post, the more followers you’ll get.
- Respond to comments. Commenting on other people’s pictures and interacting with them will help increase engagement with your own content, which means it will show up in more people’s feeds and be seen by more people as well.
- Use emojis and stickers (the little smiley faces). These can be used to make your photos more interesting or funny!
- Ask questions and respond to comments: Asking questions is also an effective way of growing your audience because it encourages followers from other accounts who have similar interests/questions/ideas etc., which increases engagement within their community too!
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Conclusion
If you want to increase your Instagram following then you need to use the right strategies. The most important thing is to stay consistent and post new content regularly. You should also try engaging with other users who share similar interests as well as influencers who could bring more traffic to your profile by sharing their own stories on there too!
