In the world of search engine optimization, design also plays a key role. User experience is one of the main ranking factors in SERPs. Therefore, it is worth focusing on what has been called SEO web design.
This concept refers to the development and design of SEO-friendly websites. This involves providing a mobile-friendly experience, descriptive URLs, fast loading times, an organized sitemap, etc.
Good SEO web design makes it easier for Google robots to crawl your site’s pages more efficiently, understand the information, and index it in their database. This way, they can show users valuable websites that match their search intent.
But increasing organic search traffic isn’t the only reason why it’s worth combining web design with SEO. This union will also help you:
Maintain page speed
Speed is a key aspect of SEO because it influences the user experience. Every extra second it takes for a page to load, you lose potential visitors and can increase your bounce rate. Good web design considers this point, which helps keep users attracted.
Drive conversions
SEO web design can guide the quality of traffic you are receiving to convert them into customers. Thanks to it, you will make taking the desired action, such as buying something or scheduling an appointment, very easy for users.
Improve your reputation
Bad design turns visitors away because they get a bad experience. The worst thing is that people tell others, which means you will lose more than one client.
Almost 85% check online reviews before purchasing from a company. If they come across negative comments about your business, they will leave.
Keys to improve SEO of website:
If you want the design to have a direct impact on the SEO performance of your website, and to help improve its positioning, these practices will help you:
Create a simple navigation structure
Organizing the website by levels and sublevels makes it more navigable and understandable for users. But it also helps search engines understand the context and relevance of each page.
Therefore, the ideal is to organize the content or products in the appropriate categories and subcategories.
To create a good navigation structure, we recommend:
- Limit the number of items on the menu.
- Ensure the main menu is easily accessible from all pages on the site.
- Avoid complex and technical jargon in the main menu.
- Incorporate a search bar to facilitate navigation.
Responsive web design
One of the ranking factors in Google SERPs is the mobile-friendliness of pages. Therefore, this is a key point of SEO web design.
So if you want to boost your brand’s positioning in search engines, the content must adjust to the size of different mobile devices. If it is not displayed correctly, your website will not rank well on the results pages.
Content quality
Content quality is one of the most important factors for Google’s algorithm. In this sense, in addition to making sure that the information on the site is valuable, you must also guarantee that the design does not generate distractions for the user.
The key to attracting visitors’ attention is having a design that helps them find what they are looking for.
To do this, it is important to balance the different visual elements within the pages, as well as the white spaces, to favor the content.
Why improve SEO web design?
In short, to boost the positioning of your website in search engines and thereby attract customers and increase profits. Both web design and SEO aim to offer a great experience to users. For this reason, both are important for your business.
Good SEO attracts visitors to your site, and great design keeps them there. SEO web design seeks to ensure that both fields work together to achieve the objective they have in common.
If you want to take advantage of this strategy, at Digital Specialist we can help you build a website that your potential clients and search engines like.
